About Nervous System
Nervous System is a generative design studio that works at the intersection of science, art, and technology.
We create using a novel process that employs computer simulation to generate designs and digital fabrication to realize products. Drawing inspiration from natural phenomena, we write computer programs based on processes and patterns found in nature and use those programs to create unique and affordable art, jewelry, and housewares.

Founded in 2007 by Jessica Rosenkrantz and Jesse Louis-Rosenberg, Nervous System has pioneered the application of new technologies in design, including generative systems, 3D printing, and webGL. Nervous System releases online design applications that enable customers to co-create products in an effort to make design more accessible. These tools allow for endless design variation and customization.

Nervous System's designs have been featured in a wide range of publications, including WIRED, the New York Times, the Guardian, Metropolis, and Forbes. Jesse and Jessica have given talks on their generative design process in many forums, including MIT, Harvard, SIGGRAPH, and the Eyeo Festival. Their work is a part of the permanent collection of museums including the Museum of Modern Art, the Cooper-Hewitt, Smithsonian Design Museum, and the Museum of Fine Arts, Boston.

Their studio is located in Somerville, Massachusetts.

Who is Nervous System
Jessica Rosenkrantz
co-founder / creative director
Jessica Rosenkrantz is an artist, designer, and programmer. She graduated from MIT with degrees in biology and architecture in 2005. And studied architecture at the Harvard Graduate School of Design from 2005 to 2008 before leaving to found Nervous System. She is a Lecturer at MIT teaching design.
Jesse Louis-Rosenberg
co-founder / chief science officer
Jesse Louis-Rosenberg is an artist, computer programmer, and maker. Jesse is interested in how simulation techniques can be used in design and in the creation of new kinds of fabrication machines. He studied math at MIT and previously worked at Gehry Technologies in building modelling and design automation.
Margaret Swanson
studio coordinator
Margaret studied art history at Williams College and architecture at Harvard. She joined the Nervous System team after becoming a 3-day Jeopardy champion in 2012. She answers questions, tackles design problems, and occasionally acts as a hand model.
Peter Sanroma
fabrication lead
Peter joined Nervous System in 2012 after his seven-year stint studying product design, as well as 2D and 3D fine art, at Massachusetts College of Art and Design. He brings a craftsman's eye to his work and continually strives to improve our standard of production.
our vision
We created Nervous System to explore a design approach that relates process and form in a context of interactivity and openness. Our trajectory focuses on generative design methods using both algorithmic and physical tools to create innovative products and environments.

Formally we are attracted to complex and unconventional geometries. Our inspirations are grounded in the natural forms and corresponding processes which construct the world around us. From coral aggregations to interference patterns, a study of natural phenomena is an essential ingredient to our design process.

To evolve such forms, we systematically engage in generative processes. Instead of designing a specific form, we craft a system whose result is a myriad of distinct creations. These systems are interactive, responding both to changes in specific variables and to physical inputs. There is no definitive, final product, instead the many designs created allow for mass customization.

Our studio exploits this possibility by releasing our work online as a series of interactive applets which customers can use to craft their own personalized products. We also release our source code under a creative commons license to encourage others to work in this manner.

Our products are designed to be affordably and ethically made. We use manufacturing methods that do not require large facilities or massive manual labor. Often we employ rapid prototyping methods by which all unique pieces can be manufactured at the same cost as cookie cutter ones. We use inexpensive materials and believe that the value of our designs comes from an intelligent and beautiful marriage of form and function, not the current price of currency standards.

- Jessica Rosenkrantz and Jesse Louis-Rosenberg, 2007

Nervous System co-founders, Jessica Rosenkrantz and Jesse Louis-Rosenberg (photo by Ken Richardson)
Press
press by topic
zoetropes
radiolaria
new balance
kinematics
folium
dendrite
corollaria
Nervous System co-founders, Jessica Rosenkrantz and Jesse Louis-Rosenberg (photo by Ash Adams)