Trophy for Automattic Design Award

photo by John Maeda

We were honored to be invited by John Maeda to design the trophy for the Automattic Design Awards this year. This is the first edition of the Automattic Design Awards which seek to honor outstanding design work in the WordPress ecosystem, giving out prizes for Best Site, Best Solution, and Best Style.

The trophy we created is an intricate, filigree cube where the Automattic logo emerges from a cellular structure on each side. The trophies were 3D-printed using Selective Laser Sintering in white nylon. The structure was grown in our Corollaria software. Inspired by biological systems, Corollaria plays with adaptive patterns that respond to environmental conditions. Multi-scale structures suggest the organization of cells into tissues, and cells change in size and direction as they respond to boundaries. You can read more about the algorithmic techniques utilized in the Corollaria blog post. The video below shows the generation process for the trophy.

One response on “Trophy for Automattic Design Award

Leave a Reply

Your email address will not be published. Required fields are marked *